Over 3,000 Social Media Posts Promoted Thessaloniki Globally by 400 Delegates from 37 Countries

TIF-HELEXPO and Thessaloniki gained an unprecedented vote of confidence and major international exposure thanks to the highly successful organization of the European Conference of UFI, held from June 3 to 7 at the Thessaloniki International Exhibition Center.

This landmark event, the largest regional conference in the hundred-year history of UFI—was more than just a convention. It represented a strategic success for Thessaloniki, with its positive effects visible in every aspect of the local economy and the city’s global image.

Direct Economic Boost and Support for the Local Market

The presence of 400 top executives from the exhibition industry, representing 37 countries, acted as a major economic injection for the city. The immediate financial impact of the event is estimated to have exceeded €1,000,000 in just a few days. These funds directly supported the local market, significantly benefiting hotels, restaurants, retail stores, transportation companies, tourism services, and more demonstrating the true power of conference tourism as a growth driver. Alongside the UFI conference, Thessaloniki also hosted the General Assemblies of CEFA (Central European Fair Alliance) and SOKEE (Hellenic Association of Exhibition Organizers and Constructors).

Global Promotional Campaign for Thessaloniki

Perhaps the most valuable legacy of the event is the priceless exposure Thessaloniki received. Impressed by the city’s hospitality, beauty, and vibrancy, the delegates became their most enthusiastic ambassadors. Through social media, they generated an unprecedented wave of positive impressions, posting over 3,000 pieces of content from Thessaloniki that circulated worldwide. This online buzz, combined with extensive coverage by international media (TV channels, radio stations, specialized websites, trade magazines), placed Thessaloniki at the center of the exhibition and conference industry spotlight. It is estimated that more than 5 million people across over 37 countries saw at least one social media post related to the event, TIF-HELEXPO, and Thessaloniki.

Additionally, the cultural and historical richness of the wider region was showcased, as delegates took part in organized excursions to Mount Athos and Meteora, as well as visits to selected points of interest within Thessaloniki.
The flawless execution of the UFI conference—and its certification according to the international sustainability standard ISO 20121—proved that Thessaloniki has both know-how and infrastructure to host world-class events.

This success is not just an isolated occurrence, but a foundation on which the city’s future as a leading MICE (Meetings, Incentives, Conferences & Exhibitions) destination is being built, attracting new and even larger-scale events of both national and international significance.