11 kiwi companies make up the Greek participation

For the second time, Freskon Greece is making a dynamic entry into Brazil and the Fruit Attraction São Paulo exhibition, which will take place from March 24 to 26, organizing the official Greek participation in the event.

The Greek participation includes 11 companies—both individual and through the Region of Eastern Macedonia and Thrace, the Region of Thessaly, and the Larissa Chamber of Commerce—and consists exclusively of companies active in the production and export of kiwis, given the significant prospects for Greek kiwi in the Brazilian market. The aim of Greece’s presence at Fruit Attraction São Paulo is to highlight the quality and competitiveness of Greek kiwi, as well as to strengthen trade relations with Latin America.

Now in its third edition, Fruit Attraction São Paulo has established itself as the leading international trade fair in the fruit and vegetable sector, as well as related products, services, and technologies in the Southern Hemisphere. It serves as a meeting point not only for producers from all over Brazil but also from across Latin America. In fact, in 2025, visitors from more than 60 countries attended the three-day event, demonstrating the exhibition’s strong momentum and the international interest in Brazilian fruits and vegetables.

Fruit Attraction São Paulo is organized by IFEMA MADRID and FIERA MILANO BRASIL at the São Paulo Expo & Convention Center, where the global fruit and vegetable community is expected to gather.

The “Freskon Greece” project is an initiative of the International Fruit and Vegetable Exhibition “Freskon,” which is held every April by TIF-HELEXPO in Thessaloniki and is one of the largest events in the fresh produce market in Southeastern Europe. The aim of Freskon Greece is to organize and promote Greek companies in the sector worldwide through a distinct concept.