Trade Visitors from 40 Countries at Freskon

The international profile of the exhibition is growing

Strong participation in the parallel events of the exhibition

With trade visitors from 40 countries, a strong international orientation, and a targeted programme of parallel events that highlighted critical issues in the agri-food sector, the International Trade Event for Fresh Fruits and Vegetables, Freskon, was held from 10 to 12 April at the Thessaloniki International Exhibition & Congress Center.

This year’s event confirmed and further strengthened Freskon’s role as a key meeting point for the fresh fruits and vegetables industry in Southeastern Europe.
With the participation of 275 exhibitors from 22 countries, Freskon hosted more than 2,000 business meetings, significantly expanding collaboration opportunities for Greek companies in the sector.

At the same time, for the ninth consecutive year, TIF-HELEXPO, in collaboration with FROUTONEA magazine, successfully organized FreshCon Market 2025 within the framework of Freskon. The event connected professionals from the fresh fruits and vegetables industry with buyers from 13 supermarket chains from Greece, the Balkans, and Southeastern Europe.

A major attraction for exhibition visitors was the rich programme of parallel events, held at Pavilion 13 (Special Events Area).

The International Pear Congress, the workshops on figs, persimmons, and yellow kiwifruit, as well as the sessions on fruit and vegetable exports, Thracian zeolite, and the initiatives of the Thessaloniki Central Market, featured focused presentations and sparked productive dialogue on current issues affecting Greek and global agri-food production.

Running concurrently with Freskon was the LOGISTICS & TRANSPORTS THESSALONIKI EXPO, the exhibition event dedicated to the logistics and transport sector. The co-organization of Freskon and LOGISTICS & TRANSPORTS THESSALONIKI EXPO created important synergies, holistically covering the value chain from production to the transportation and distribution of goods.

TIF-HELEXPO renews its commitment to the fresh fruit and vegetable sector with the next edition of Freskon, to be held from 23 to 25 April 2026. Until then, it will continue to focus on the internationalization of Greek agri-food production through the “Freskon Greece” programme, which will next participate in the top-tier Fruit Attraction exhibition in Madrid, from 30 September to 2 October 2025.

Over 15,000 visitors at BEYOND 2025, held for the first time in Athens from April 4 to 6

A unique platform for strategic partnerships in the sector

BEYOND, the International Exhibition of Digital Technology and Innovation made an impressive debut in Athens, where it was held for the first time, attracting over 15,000 visitors. Taking place at the Metropolitan Expo exhibition center from April 4 to 6 under the theme “AI Reality Bites”, BEYOND offered technology professionals a three-day event filled with innovation and technological developments, capturing the interest of thousands of visitors from the fields of digital technology and artificial intelligence.

Already from its first edition in Athens after four previous ones in Thessaloniki the exhibition is establishing itself as an important hub for digital technology and innovation, offering unique opportunities for strategic partnerships and strengthening interconnections in the technology sector.

Exhibitors expressed their full satisfaction with the event, as visitor turnout exceeded all previous editions. The impressive response from the public and the increased participation boosted the sense of success, while the exhibition served as a launchpad for networking and productive connections, which stood out as one of its strongest points.

Moreover, visitors came not only from Greece but also from Austria, Egypt, Azerbaijan, Belgium, North Macedonia, Bulgaria, Belgium, France, Ecuador, Germany, Iceland, Israel, Spain, Italy, Cyprus, Luxembourg, the UK, the Netherlands, Hungary, Romania, Saudi Arabia, and Turkey—highlighting the international character of the exhibition.

The Exhibition

BEYOND brought together over 300 exhibitors from Greece and 10 other countries, specifically: Belgium, France, Ecuador, Cyprus, Luxembourg, the UK, the Netherlands, Hungary, Ukraine, and Romania.

It hosted technology leaders, startups, research centers and universities, as well as pioneers and visionaries in the field. Distinguished leaders presented innovative products and discussed the impact of emerging technologies such as Artificial Intelligence, IoT, and quantum computing. Startups and scaleups showcased disruptive solutions, outlining the next generations of digital products and services, while research institutions shared the latest developments in scientific research. BEYOND 2025 became the ultimate hub for knowledge exchange and collaboration between professionals, academics, and innovators, shaping the future of the digital age.

The AI Forum

The AI Forum, the most influential Artificial Intelligence Conference in Southeastern Europe, concluded with great success, hosting more than 120 speakers from Greece and abroad, including top professionals and leaders in digital technology and innovation. Throughout the event, crucial topics concerning the future of emerging technologies were discussed, focusing on issues such as the ethics and regulation of Artificial Intelligence, government strategies for a sustainable and inclusive digital transition, as well as the challenges and opportunities arising from modern technological advancements.

The AI Forum covered key areas such as the application of AI in healthcare, the enhancement of education through digital tools, the revolutionary approach to the energy sector via AI, and the use of new technologies to address climate change challenges. Special emphasis was placed on AI’s potential to transform industries and improve productivity, while new opportunities for businesses resulting from the adoption of these innovations were discussed.

Digitalization of the public sector, data privacy protection, and the strengthening of cybersecurity through AI were also at the forefront, with the goal of creating a secure and ethical digital environment. In parallel, Greece’s development as an innovation hub and the strategic growth of the AI sector were examined, with a focus on the policies that will enable the country to strengthen its position on the global technology map.

The conference emphasized the importance of collaboration between public and private institutions, academic institutions, and entrepreneurs to create a sustainable and strong digital ecosystem.

B2B Meetings

One of the most important aspects of this year’s BEYOND 2025 was the B2B meetings, which formed the core of business opportunities during the exhibition. More than 500 business meetings were held with the participation of companies from Greece, Cyprus, Turkey, Spain, North Macedonia, Austria, Hungary, the Netherlands, and Germany establishing BEYOND as the leading meeting point for professionals and entrepreneurs active in the digital technology and innovation sector.

These meetings laid the groundwork for strategic partnerships and networking, while also serving as a platform for knowledge exchange, opening the way for participants to develop new business relationships and explore innovative solutions for the future.

The BEYOND Marketplace

The BEYOND Marketplace – Open Stage was a key highlight of this year’s exhibition, offering companies an excellent opportunity to showcase their innovative solutions and connect with new markets. With real-time presentations of technological products and services, the Marketplace served as a dynamic platform for growth and networking, enabling companies to find new partners and create new future prospects.

The Startup Village

Dozens of scaleups and startups took part in BEYOND 2025’s Startup Village, presenting their innovative solutions and business models, boosting the momentum of the Greek and international innovation ecosystem. Discussions focused on key topics such as the connection between technology and cultural development, the support of innovation, and the strengthening of global innovation ecosystems through strategic partnerships. Companies had the opportunity to explore funding prospects and share the challenges they face in their sectors with a focus on their strategic growth.

Lack of funding and insufficient entrepreneurship education were highlighted as the biggest obstacles for startups. The discussion around bridging the investment gap and the need for guidance in the scaling process was at the forefront, as many startups seek more support and strategic solutions to face market challenges.

Conversations also focused on how investments and proper mentoring can enhance business sustainability and help create stronger, more resilient innovation ecosystems.

As part of the exhibition, the BEYOND Tomorrow Competition was held, with finalists competing for a total prize pool of €15,000. During the award ceremony, which took place at the closing of BEYOND, winners had the opportunity to present their ideas to investors and top companies in the sector, enhancing their growth prospects.

The Investor Lounge at the Startup Village

The Investor Lounge at the Startup Village emerged as one of the most popular areas of BEYOND 2025, offering startups the opportunity to meet with investors and present their innovative proposals. By creating a friendly and supportive environment for networking and idea exchange, the Investor Lounge facilitated interaction between entrepreneurs and investors, promoting funding and growth opportunities for the startups participating in the exhibition.

About BEYOND

BEYOND is an international exhibition and conference for digital technology and innovation, serving as a meeting point for leading technology companies, visionaries and pioneers, startups and scaleups, as well as research centers and academic institutions. It aims to become the premier event of its kind in Southeastern Europe, the Mediterranean, and the Middle East.
After four successful editions in Thessaloniki, the fifth BEYOND, titled “AI Reality Bites”, was hosted from April 4 to 6, 2025, at the Metropolitan Expo Exhibition Center in Athens.
BEYOND was organized by TIF-HELEXPO, Be-Best, and the Industry Disruptors Game Changers (IDGC), with co-organizers the Ministry of Digital Governance, the Ministry of Development, the Region of Central Macedonia, the Athens Chamber of Commerce and Industry, the Central Union of Municipalities of Greece (KEDE), and the Municipality of Thessaloniki. It was held under the auspices of the Ministry of Interior, the Ministry of Rural Development and Food, and the Region of Attica. Supporters of BEYOND included SEPE, SETPE, SEKEE, and HETIA.

Forward Green and Renewable EnergyTech: A Key Hub for Circular Economy and Green Energy

Enhanced Quality Indicators for the Exhibition Duo Held from March 13-15 at the Thessaloniki International Exhibition & Congress Center

The Forward Green and Renewable EnergyTech exhibitions have established themselves as a premier platform for presenting innovative solutions in the fields of circular economy and green energy. The event concluded with significantly improved quality indicators, both in terms of exhibitor participation and targeted parallel events, as well as strong attendance from domestic and international trade visitors. Hundreds of successful B2B meetings took place, with exhibitors expressing their satisfaction with the highly targeted nature of the visitor profile.

The successful completion of the exhibitions, held from March 13-15 at the Thessaloniki International Exhibition & Congress Center, highlights their role as a key reference point for professionals and organizations engaged in green transition and smart energy solutions.

Visitors from Albania, Austria, Belgium, North Macedonia, Bulgaria, France, Germany, Switzerland, the United States, Ireland, Spain, Israel, Italy, China, Kosovo, Cyprus, the United Kingdom, the Netherlands, Portugal, Romania, Serbia, Sweden, and Turkey attended the two exhibitions.

A dynamic business matchmaking program was also implemented under the organizational leadership of TIF-HELEXPO and the Federation of Industries of Greece (SBE), facilitating 400 B2B meetings with participants from Bulgaria, China, Cyprus, Germany, Ireland, Italy, Romania, Spain, Switzerland, Ukraine, and Turkey.

The two exhibitions attracted 200 exhibitors (direct and indirect) from 21 countries, including Austria, France, Germany, the United States, Denmark, Greece, Switzerland, Israel, Italy, China, Cyprus, Norway, Portugal, the Czech Republic, Finland, Scotland, Singapore, Luxembourg, Spain, Romania, and the Netherlands. Among them, 110 were direct exhibitors, and 25% of the total exhibitors were international.

Attendance was also high at the 56 parallel events organized as part of the exhibitions (HELEXPO Dialogues Forum and Open Stages), which were attended by more than 3,500 participants.

A strong presence was also felt from the CirculArt Thessaloniki initiative, which featured the “RE-CYCLING” exhibition, showcasing paintings, sculptures, and wall-mounted artworks created from recyclable materials by artists Antonio Fenili, Barry Feldman, Michalis Garoudis, Ersi Chatzargyris, and Sotiris Chatzipouflis.

Renewable EnergyTech was organized in collaboration with the energy portal Energypress.gr.

The exhibitions were officially supported by the Green Fund (Prasino Tameio) and Optimus Energy, while official partners included Hellenic Hydrogen, Faria Renewables, Greenvolt Next Greece, Combatt, and Bureau Veritas.

Forward Green and Renewable EnergyTech have already set their next dates for March 19-21, 2026.

48,560 visitors on the 14th Agrothessaly

36% more commercial visitors compared to the previous event

43% increase in group delegations

The number of visitors at the 14th Pan-Hellenic Exhibition for Agriculture and Livestock, Agrothessaly, reached 48,560, an increase compared to the previous event. This year’s exhibition, held in Larissa at the Neapolis Covered Market, from March 6 to 9, saw a 36% increase in commercial visitors, while group delegations grew by 43%.

Agrothessaly, which for four days showcased the pulse of the agricultural sector and presented the latest systems in agriculture and livestock, was visited by international commercial visitors from 15 countries: Belgium, Bulgaria, Israel, Italy, Cyprus, Ukraine, Poland, Romania, Turkey, the Netherlands, India, Albania, North Macedonia, China, and the United Kingdom.

Once again, the collaboration between TIF-HELEXPO and the Municipality of Larissa was excellent, leading to the largest Agrothessaly ever organized, with more than 800 exhibitors from 34 countries and full exhibition coverage (25,000 m²), numbers that highlighted the agricultural community’s need for a stable reference point in the region focused on primary production. Moreover, this year the exhibition’s role as a platform for communication and networking within the primary sector was showcased in the best possible way.

There was also a strong turnout at the parallel events of Agrothessaly, which addressed current issues for the agricultural community. These events were organized, among others, by the Region of Thessaly, the University of Thessaly, the Center for Renewable Energy Sources and Energy Saving, the European Parliament Office – European Commission Representation in Greece, the European Communities Committee, the Information and Communication Technologies Institute of CERTH, GEOTE, ELGO DIMITRA, and the Thessaly Cooperative Bank, both within the exhibition space and at the Larissa Municipal Art Gallery.

Leading companies in machinery, supplies, and equipment for agriculture and livestock presented the latest technological trends during the event and provided updates on developments in international markets. Agricultural machinery and tractors, soil cultivation tools, supplies, propagation materials, nurseries, horticultural machinery, forestry equipment, machinery for livestock and poultry farming, animal feed, services, organizations, and specialized equipment, among others, made up the content of the 14th Agrothessaly.

The 37th Athens International Jewellery Show boasts an enhanced international profile

This year’s edition was deemed highly successful by participants.

The exhibition maintained its momentum in terms of exhibitors and exhibition space.

The 37th Athens International Jewellery Show, held from February 21 to 24 at the Metropolitan Expo Exhibition Center in Attica, attracted significant international interest. The event welcomed trade visitors from the United States, Germany, Turkey, Bulgaria, Denmark, Switzerland, Cyprus, the Netherlands, Lithuania, Azerbaijan, Kosovo, the United Kingdom, North Macedonia, Bosnia and Herzegovina, Israel, Italy, China, and Romania. The exhibition, which was recognized as highly successful by its participants, managed to maintain its strong presence both in exhibitor numbers and exhibition space, once again leaving a lasting impact on the jewelry industry.

Specifically, Athens International Jewellery Show, the sector’s leading exhibition for jewelry, watches, precious stones, machinery, and silversmithing equipment, covered a total of 12,000 sq.m. and hosted 399 exhibitors (direct and indirect), including the industry’s top companies, while presenting all the latest trends in jewelry and watch design. The direct exhibitors numbered 232 and came from Greece, Italy, Cyprus, Spain, Turkey, India, Germany, Belgium, and Estonia, while the indirect exhibitors totaled 167. During the Athens International Jewellery Show, the Hosted Buyers Program was implemented with the support of Enterprise Greece and the Panhellenic Federation of Silversmiths, Jewelers, and Watch Sellers (POVAKO) and included invited trade visitors from Armenia, Azerbaijan, Georgia, Estonia, Israel, Latvia, and Ukraine. More than 200 business meetings were held.

This year’s edition also featured the DESIGN SECTION, the established sector dedicated to design, which showcased the creativity and innovation of Greek and international jewelry designers through unique creations.

Additionally, the event featured a rich program of parallel activities, including informative sessions for businesses in the jewelry sector on the processes, benefits, and opportunities for integrating industry products into the geographical indication protection framework, as well as updates on new ESPA financial tools. Workshops on synthetic diamonds, screenings of short films by POVAKO on Greek jewelry craftsmanship, and presentations on watches aimed at improving professionals’ understanding of the timepiece industry were also part of the program.

The three awards of the logo design competition for the 100th Anniversary of TIF-HELEXPO have been presented

The first-place logo will accompany all company activities throughout the anniversary year

The management of TIF-HELEXPO presented the three awards of the Logo Design Competition for the 100th Anniversary of TIF-HELEXPO to the winners during a special event. The event was attended by members of both the Organizing and Judging Committees of the competition.
The first prize was accompanied by a monetary award of €2,000, while the second and third prizes were each awarded €1,000. The winning logo will be used in all company activities throughout the anniversary year.

Specifically, the first prize was awarded to Sozon Kalfas and Agapi-Angeliki Stavrochristou, students of the School of Architecture at the Aristotle University of Thessaloniki (AUTH), along with graphic design student Stavroula Pakataridou. The second prize was awarded to graphic designer Aikaterini Aznaourova, while the third prize went to engineer Maria Zafeirkou.

The management of TIF-HELEXPO expressed its great satisfaction not only with the three distinguished proposals but also with the overall competition participation. The entries were recognized for their quality, nationwide representation, and the significant number of young participants, including both professionals and students who share the vision of the exhibition organization.

During the event, the three winning logos were presented, and the awarded participants had the opportunity to discuss the competition process and results while networking with each other.

In 2025, TIF-HELEXPO celebrates its 100th anniversary since its founding. Through the creation of the anniversary logo, the organization aimed to highlight both its historical significance and its contemporary role. The goal was to capture the company’s long-standing contribution to the social, business, and cultural development of Greece.

13th Zootechnia – 29% Increase in visitor attendance

51% More Trade Visitors

The 13th International Fair for Livestock and Poultry, Zootechnia,which took place from January 30 to February 2, 2025 at the Thessaloniki International Exhibition & Congress Center, concluded with an overall increase of 29% in visitor attendance and a 51% rise in trade visitors compared to the previous edition in 2023. Particularly impressive was the 78% increase in foreign trade visitors, who came from 28 countries, including Algeria, Egypt, Armenia, Moldova, Croatia, Kosovo, Tunisia, Mauritania, Ukraine, Belgium, North Macedonia, Bulgaria, France, Germany, Israel, the UK, Czech Republic, the Philippines, Georgia, Spain, Cyprus, the Netherlands, Poland, Serbia, Turkey, Ireland, and Finland.

The entire livestock and agricultural sector gathered at this year’s exhibition, seeking information on the latest technologies and innovative solutions in an industry facing major challenges. Advanced technology, robotics, automation, and artificial intelligence took center stage at Zootechnia, with the participation of leading companies in the sector. During the event, over 500 B2B meetings took place between hosted buyers and exhibitors, in addition to numerous business discussions involving other trade visitors.

Zootechnia expanded its exhibition area to 15,085 sqm of indoor and outdoor space, compared to 14,115 sqm in 2023. The number of exhibitors grew to 954 (direct and indirect), up from 834 in the previous edition. Direct exhibitors represented Greece, Bulgaria, France, Italy, China, Cyprus, the Netherlands, Poland, Romania, Serbia, and Turkey, while indirect exhibitors hailed from 38 different countries.

As part of the parallel events at Zootechnia, the 8th Panhellenic Conference on Meat and Meat Products—a joint initiative by TIF-HELEXPO and MEAT NEWS—gathered renowned speakers to discuss the sector’s challenges and opportunities.

Additionally, the Laboratory of Animal Nutrition and the Laboratory of Animal Science at the Aristotle University of Thessaloniki’s Veterinary Department collaborated with the exhibition organizers to present innovative applications in animal production.

The Horse Salon and Pet Festival—both integral parts of Zootechnia—attracted a large number of visitors who marveled at the majestic horses and companion animals. This year, in addition to dogs and cats, the event showcased reptiles, aquariums, and canaries, offering a more diverse experience for attendees.

TIF-HELEXPO’s next major event for the agricultural sector is set for March 6-9 in Larissa, as part of AgroThessaly, followed by Agrotica from January 29 to February 1, 2026, and Zootechnia from January 28 to 31, 2027.