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Improved qualitative characteristics
Athens International Jewellery Show ended yesterday, with a 22% increase in visitors compared to the previous event. In fact, visitors came from 12 countries: Egypt, Albania, Algeria, Australia, Bulgaria, USA, India, Spain, Italy, Cyprus, Great Britain, and Greece.
This year’s exhibition took place from 23 to 26 February at the Metropolitan Expo and exhibitors were satisfied by the excellent quality, expressing their interest in participating in the next event, while there were also new ventures made by companies participating for the first time.
The Athens International Jewellery Show hosted a total of 370 exhibitors (direct and indirect), including the largest companies in the jewellery, timepiece, and precious stone sector. Of the 370 exhibitors, 240 were direct exhibitors from Greece, Italy, Cyprus, Turkey, India, Germany, Belgium, and Estonia, while 130 were indirect exhibitors.
The DESIGN SECTION was hosted for the for the third consecutive year in the context of the expo, with the participation of Greek designers, highlighting Greek design momentum in the sector, while the international hosted buyers programme was also implemented, with business meetings held by participants from Malta, Belgium, North Macedonia, and the United Kingdom.
Meanwhile, the short film about Greek jewellery and its history, ‘LOVE IN THE MAKING’, premièred in the context of the expo’s side events. This artistic cinematic journey through the history of Greek jewellery is 9 minutes long and was created by the Pan-Hellenic Federation of Silver- and Goldsmiths, Jewellers, and Watchmakers (POVAKO). In fact, the short film made an excellent impression and was introduced by the President of the Greek National Tourism Organisation, Ms Angela Gerekou, who took a tour of the premises of the Athens International Jewellery Show. The other side events also attracted great interest with expert speakers on gemology-diamantology.
On the final day of the event, POVAKO held a lottery for a gold coin crafted by the Federation.