{"id":54716,"date":"2026-03-20T19:56:57","date_gmt":"2026-03-20T16:56:57","guid":{"rendered":"https:\/\/helexpo.gr\/?p=54716"},"modified":"2026-03-20T19:56:57","modified_gmt":"2026-03-20T16:56:57","slug":"100-surge-in-international-trade-visitors-at-the-12th-artozyma","status":"publish","type":"post","link":"https:\/\/helexpo.gr\/en\/100-surge-in-international-trade-visitors-at-the-12th-artozyma\/","title":{"rendered":"100% surge in international trade visitors at the 12th Artozyma"},"content":{"rendered":"

Confirming its role as a major exhibition event for the bakery and pastry sector in Southeastern Europe, the 12th \u201cArtozyma\u201d<\/strong> left a strong commercial footprint. The event, organized by HELEXPO, took place at the Thessaloniki International Exhibition & Congress Center from February 28 to March 2 and acted as a catalyst for business agreements (B2B), capitalizing on the expansion of its international reach and satisfying all participating exhibitors.<\/p>\n

100% increase in international trade visitors<\/h4>\n

The 12th International Exhibition for Bakery, Pastry, Machinery, Equipment and Ready Products \u201cArtozyma\u201d stood out for further strengthening its outward-looking character. In particular, this year\u2019s event recorded a 100% increase in trade visitors from abroad. Overall attendance remained at the same high levels as the successful 2024 event, which satisfied all exhibitors, who engaged in substantial B2B contacts.<\/p>\n

Trade visitors attended the exhibition from Greece and 29 countries abroad, marking a 26% increase in the number of countries of origin compared to the 23 countries at Artozyma 2024. More specifically, trade visitors traveled to Thessaloniki from: the USA, China, the United Arab Emirates, Saudi Arabia, Russia, Australia, the United Kingdom, Germany, France, Austria, Sweden, Belgium, Spain, Italy, Albania, Bulgaria, North Macedonia, Serbia, Romania, Cyprus, Kosovo, Montenegro, Azerbaijan, Egypt, Estonia, Puerto Rico, Lithuania, Moldova and Turkey.<\/p>\n

The increased commercial interest in the 12th Artozyma was complemented by a multidimensional program of parallel events. At its core was \u201cBaking Together \u2013 Mediterranean Edition,\u201d where national bakery teams from Greece, Italy and Portugal, in the presence of leading professionals from the international Richemont Club network, collaborated in an innovative non-competitive framework to promote Mediterranean baking.<\/p>\n

At the same time, high-end pastry took center stage at the upgraded \u201cPastry Lab 2026,\u201d implemented in collaboration with the Greek Pastry Chefs Club, hosting specialized masterclasses and top names such as the award-winning Portuguese pastry chef Am\u00e9rico Dos Santos from the restaurant Belcanto.<\/p>\n

The modern dietary demands of the HORECA sector were addressed through a special thematic section on \u201cGluten Free\u201d baked goods, while in the field of technical training, \u201cThe Expert Lab\u201d by the Panhellenic Union of Food Technologists stood out, featuring a scientific conference and practical workshops. The event\u2019s dynamic was further strengthened by the international competition \u201cSouthern Europe Culinary Challenge 2026,\u201d organized by the Chefs\u2019 Club of Greece, with 300 participants from 15 countries, as well as by the presentation of a commemorative album marking the 175th anniversary of the Thessaloniki Confectioners\u2019 Guild\u2014initiatives that added significant value to the overall exhibition experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Confirming its role as a major exhibition event for the bakery and pastry sector in Southeastern Europe, the 12th \u201cArtozyma\u201d left a strong commercial footprint. The event, organized by HELEXPO, took place at the Thessaloniki International Exhibition & Congress Center from February 28 to March 2 and acted as a catalyst for business agreements (B2B), … Read More “100% surge in international trade visitors at the 12th Artozyma”<\/span><\/a><\/span><\/p>\n","protected":false},"author":5,"featured_media":54718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1548,1323],"tags":[],"class_list":["post-54716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-en","category-press-releases"],"_links":{"self":[{"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/posts\/54716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/comments?post=54716"}],"version-history":[{"count":2,"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/posts\/54716\/revisions"}],"predecessor-version":[{"id":54720,"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/posts\/54716\/revisions\/54720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/media\/54718"}],"wp:attachment":[{"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/media?parent=54716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/categories?post=54716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helexpo.gr\/en\/wp-json\/wp\/v2\/tags?post=54716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}